Vol. 1 No. 25 (2025): Twenty-fifth Edition (January - June)
The open-access, peer-reviewed institutional journal *mktDESCUBRE*, part of the Escuela Superior Politécnica de Chimborazo (ESPOCH), presents its June 2025 semiannual edition, published by the Faculty of Business Administration (FADE). This issue brings together national and international research in areas such as management, marketing, and business, addressing relevant topics such as the impact of color on fast-food brands in Machala, digital marketing in Ecuadorian universities, and human-centered business management in Peru. The articles have been written by authors with extensive knowledge in their fields, ensuring rigorous, truthful, and motivating research. The journal thanks open-access scientific dissemination portals and networks such as RERCIE, Latindex, REDIB, MIAR, LatinREV, DOAJ, among others, which have supported and positively evaluated the project since its inception in 2011. Technical improvements have been implemented to expand its presence in other databases. Finally, we recognize the efforts of the authors who successfully completed the peer review process, representing institutions such as the University of Cuenca, UPS, UTMACH, UNACH, SECAP, UNMSM, UEB, and ESPOCH itself, thus consolidating a scientific community committed to building a better future through science.
