Marketing Management

4 Items

Marketing management involves planning, executing, and overseeing strategies to promote products or services. It focuses on understanding customer needs, analyzing market trends, and optimizing campaigns to achieve business goals. Effective marketing management ensures brand visibility, customer engagement, and revenue growth through targeted efforts and data-driven decisions.

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Influence of color on the positioning of fast food brands in Machala

Emily Chamba Murillo, Jahir Jijón Osorio, William Aguilar Gálvez
Digital Marketing and Positioning of University Careers: An Analysis from Ecuadorian Institutions

Génesis Dayana Luzuriaga Jiménez, Allison Nicole Solano Vivanco, Stalin Rafael Ramon Herrera, Martha Jaroslava Guerrero Carrasco, Carlos Bolívar Sarmiento Chugcho
Analysis of brand loyalty of Tuti markets in the city of Machala

Anthony Chato Gia, William Zambrano Farias, Stalin Aguilar Gálvez
Social media and its impact on customer acquisition in the Montecristi gastronomic sector

Yaritza Anchundia Santana, Carlos Morán Quiñonez, Tania Cañarte Rodríguez

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Marketing Management

All Items

Influence of color on the positioning of fast food brands in Machala

Digital Marketing and Positioning of University Careers: An Analysis from Ecuadorian Institutions

Analysis of brand loyalty of Tuti markets in the city of Machala

Social media and its impact on customer acquisition in the Montecristi gastronomic sector

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