Archives
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Twenty-fifth Edition (January - June)
Vol. 1 No. 25 (2025)The open-access, peer-reviewed institutional journal *mktDESCUBRE*, part of the Escuela Superior Politécnica de Chimborazo (ESPOCH), presents its June 2025 semiannual edition, published by the Faculty of Business Administration (FADE). This issue brings together national and international research in areas such as management, marketing, and business, addressing relevant topics such as the impact of color on fast-food brands in Machala, digital marketing in Ecuadorian universities, and human-centered business management in Peru. The articles have been written by authors with extensive knowledge in their fields, ensuring rigorous, truthful, and motivating research. The journal thanks open-access scientific dissemination portals and networks such as RERCIE, Latindex, REDIB, MIAR, LatinREV, DOAJ, among others, which have supported and positively evaluated the project since its inception in 2011. Technical improvements have been implemented to expand its presence in other databases. Finally, we recognize the efforts of the authors who successfully completed the peer review process, representing institutions such as the University of Cuenca, UPS, UTMACH, UNACH, SECAP, UNMSM, UEB, and ESPOCH itself, thus consolidating a scientific community committed to building a better future through science.
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Twenty-fourth Edition (July - December)
Vol. 1 No. 24 (2024)mktDESCUBRE is a peer-reviewed, open-access institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH) and the Faculty of Business Administration (FADE). The current editorial policy encourages authors to continue contributing scientific knowledge to each call for papers for the benefit of open-access science. The December 2024 biannual publication serves as a forum for debate on the practices and theoretical foundations that shape the fields of financial accounting management, marketing management, artistic and cultural management, business management, and educational social management. Its objective is to contribute to the growth and development of the academic, scientific, public and private business, and educational social sectors.
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Twenty-third Edition (January - June)
Vol. 1 No. 23 (204)mktDESCUBRE is a peer-reviewed, open-access institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH) and the Faculty of Business Administration (FADE). The current editorial policy encourages authors to continue contributing scientific knowledge to each call for papers for the benefit of open-access science. The June 2023 biannual publication serves as a forum for debate on the practices and theoretical foundations that shape the fields of marketing management, financial accounting management, business management, and educational social management. Its objective is to contribute to the growth and development of the academic, scientific, public and private business, and educational social sectors.
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Twenty-second Edition (July - December)
Vol. 1 No. 22 (2023)mktDESCUBRE is a peer-reviewed, open-access institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH) and the Faculty of Business Administration (FADE). The current editorial policy encourages authors to continue contributing scientific knowledge to each call for submissions for the benefit of open-access science. The December 2023 semiannual publication serves as a forum for debate on the practices and theoretical foundations that shape the field of business management and marketing management; its objective is to contribute to the growth and development of the academic, business, and scientific sectors.
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Twenty-first Edition (January - June)
Vol. 1 No. 21 (2023)mktDESCUBRE is a peer-reviewed, open-access institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH) and the Faculty of Business Administration (FADE). The current editorial policy encourages authors to continue contributing scientific knowledge to each call for submissions for the benefit of open-access science. The June 2023 semiannual publication serves as a forum for debate on the practices and theoretical foundations that shape the fields of business management, financial management, economic accounting, and marketing management. Its objective is to contribute to the growth and development of the academic, business, and scientific sectors.
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Twentieth Edition (July - December)
Vol. 1 No. 20 (2022)mktDESCUBRE is a peer-reviewed, open-access institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH) and the Faculty of Business Administration (FADE). The current editorial policy encourages authors to continue contributing scientific knowledge to each call for papers for the benefit of open-access science. The June 2022 semiannual publication covers topics related to business management, educational social management, financial and accounting management, marketing management, and transportation management. Its objective is to contribute to the growth and development of the academic, business, and scientific sectors.
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Nineteenth Edition (January - June)
Vol. 1 No. 19 (2022)mktDESCUBRE is a peer-reviewed, open-access institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH) and the Faculty of Business Administration (FADE). The current editorial policy encourages authors to continue contributing scientific knowledge to each call for papers for the benefit of open-access science. The June 2022 semiannual publication covers topics related to business management, educational social management, financial and accounting management, marketing management, and transportation management. Its objective is to contribute to the growth and development of the academic, business, and scientific sectors.
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Eighteenth Edition (July - December)
Vol. 1 No. 18 (2021)mktDESCUBRE es una revista institucional arbitrada de acceso abierto de la Escuela Superior Politécnica de Chimborazo (ESPOCH), de la Facultad de Administración de Empresas (FADE). La publicación semestral contempla temas relacionados a: gestión empresarial, gestión social educativa, gestión financiera contable, gestión de marketing, gestión de transporte, gestión de tecnología educativa y gestión artística y cultural; su objetivo es aportar en el crecimiento y desarrollo del sector académico, empresarial y científico, en favor de la sociedad. La política editorial vigente invita a que los autores sigan aportando con conocimiento científico en cada una de las convocatorias en beneficio de la ciencia de acceso abierto.
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Seventeenth Edition (January - June)
Vol. 1 No. 17 (2021)Developing scientific knowledge and working under the methodological philosophy: moving from idea to action, is a factor of applied research that is strengthened day by day in the axes of research, academia and linkage in higher education institutions and in all those who feel that passion to contribute to the construction of science in the country. Michael Strevens, refers to science as something objective, methodical, lucid, sharp, but this does not limit the theories that are built in scientific articles to have theoretical beauty, that is, everything that is communicated through writings based on and evidenced by immediate realities, must attract the reader and be truthful in their conclusions, to be valued as contributions to the development of scientific knowledge and society in general.
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Sixteenth Edition (July - December)
Vol. 1 No. 16 (2020)mktDESCUBRE is an open access, refereed institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH), of the Faculty of Business Administration (FADE), its publication is biannual on topics related to: business management, educational social management, financial accounting management, marketing management, transportation management, educational technology management and artistic and cultural management; its objective is to contribute to the growth and development of the academic, business and scientific sectors for the benefit of society in general; the current editorial policy invites authors to continue contributing with scientific knowledge, the result of the process of observing, measuring, analyzing and presenting the results of a specific study phenomenon.
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Fifteenth Edition (January - June)
Vol. 1 No. 15 (2020)The interest in developing scientific knowledge and working under the methodological philosophy: moving from idea to action, is a factor of applied research that is strengthened day by day in the axes of research, academia and linkage in the country's higher education institutions. mktDESCUBRE is a refereed open access institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH), of the Faculty of Business Administration (FADE), its publication is biannual on topics related to: business management, educational social management, financial accounting management, marketing management, transportation management, educational technology management and artistic and cultural management; its objective is to contribute to the growth and development of the academic, business and scientific sectors for the benefit of society in general.
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Fourteenth Edition (July - December)
Vol. 1 No. 14 (2019)The interest in developing scientific knowledge and working under the methodological philosophy of moving from idea to action in our country is strengthened day by day in higher education academia and in different public institutions; in the fourteenth edition of December 2019, part of its eleven articles have research contributions from representatives of the Ministry of Economy and Finance, Superintendency of Popular and Solidarity Economy and the Public Hydrocarbon Company of Ecuador "EP PETROECUADOR"; It is worth noting that mktDESCUBRE, an institutional magazine of the Escuela Superior Politécnica de Chimborazo (ESPOCH - Editora) of the Faculty of Business Administration (FADE) publishes for the benefit of the academic, business and scientific sectors in general, topics related to business management, educational social management, financial accounting management, marketing management, transportation management, educational technology management and artistic and cultural management to generate immediate changes in favor of the growth and development of society in general.
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Thirteenth Edition - (January - June)
Vol. 1 No. 13 (2019)Knowledge is built day by day, from all the immediate realities experienced by academics, businesspeople, students, and the general public. It is these different social sectors that motivate ongoing research aimed at creating a more prosperous city, a province that works in partnership with its human and natural resources, and a country that generates social stability—emotional, economic, legal, cultural, and athletic—so that citizens' lives are framed by standards of good living.
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Twelfth Edition - (July - December)
Vol. 1 No. 12 (2018)Researchers from higher education institutions and government agencies present market realities and trends in various areas of economics, administrative sciences, and educational information technology to students, teachers, researchers, and the general public.
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Eleventh Edition - (January - June)
Vol. 1 No. 11 (2018)Fulfilling the mission of mktDescubre magazine, in its eleventh edition, June 2018, the scientific identity of the Escuela Superior Politécnica de Chimborazo (ESPOCH), at the national and international level, is reflected through eight research works – original articles.
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Tenth Edition - (July - December)
Vol. 1 No. 10 (2017)EditionEDITORIALEditionAll research papers presented in the tenth edition of the mktdescubre journal are of primary origin, therefore, they fall into the category of scientific articles, without meaning that review articles, technical notes and short communications will not be considered for future publications, as long as they comply with the scientific methodological requirements set forth in the journal's editorial policy. Publication after publication, the internal and external evaluation processes are improved; the members of the scientific evaluation committee, both internal and external, are honest professionals in the fields of economics, administration, education and related sciences, from their academic and research professional practice.
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Ninth Edition - (January - June)
Vol. 1 No. 09 (2017)Knowledge is generated through specific realities and research, whether in the business or educational context, both nationally and internationally. Research at our universities is gaining ground. The decision by professors and professionals from public and private companies to research and write scientific articles allows the mktDescubre journal of the Escuela Superior Politécnica de Chimborazo, Faculty of Business Administration, to strengthen its scientific output.
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Eighth Edition - (July - December)
Vol. 1 No. 08 (2016)To speak of university is to speak of knowledge, discovery, academia, research, sports, art, culture, quality services, infrastructure, standardized quality indicators and criteria, students, teachers, staff, workers, coexistence in the environment, prestige and image in the same environment, democracy, politics, shared institutional interests, specific objectives of faculty and programs. All these factors make the Ecuadorian public and private universities build scientific structures that generate development and growth throughout the country.
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Seventh Edition - (January - June)
Vol. 1 No. 07 (2016)To speak of university is to speak of knowledge, discovery, academics, research, sports, art, culture, quality services, infrastructure, standardized quality indicators and criteria, students, teachers, employees, workers, coexistence in the environment, prestige and image in the same environment, democracy, politics, common institutional interests, specific objectives of faculty and programs. All these factors make the Ecuadorian public and private universities build scientific structures that generate development and growth throughout the country.
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Sexta Edición - (Julio - Diciembre)
Vol. 1 No. 06 (2015)The new academic culture of research and development, within which Ecuadorian universities are embedded through scientific publications, demands that we daily foster research writing as a form of self-discovery from the earliest levels of university: "let's learn together," "let's research and publish together." Multidisciplinary, interdisciplinary, and transdisciplinary collaboration between faculty and students is the new academic paradigm we currently have at the university level, and it is increasingly attracting interest among stakeholders in higher education institutions..
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Fifth Edition - (January - June)
Vol. 1 No. 05 (2015)We woke up in time... Ecuadorian universities have experienced academic and scientific development over the past five years thanks to their faculty and students taking on the challenge of research and contributing their discoveries to the improvement, development, and growth of the country. Without a doubt, the analytical or comprehensive reading of scientific articles generates scientific narrative experiences in readers, an activity that fosters self-education and strengthens knowledge around the three strands of knowledge: knowing how to be, knowing how to know, and knowing how to do in all fields of science.
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Fourth Edition - (July - December)
Vol. 1 No. 04 (2014)The new paradigms of higher education in Ecuador are supported by new public policies since 2010, the year in which the Higher Education Law was published. The main guidelines are: relevance, coordination of undergraduate and graduate programs with the productive, social, economic, political, and cultural environment, continuous improvement, and quality—criteria that must be evident both in academia and in research. The culture of scientific publications demands that we promote investigative writing as a form of self-discovery from the earliest levels of university. "Let's Learn Together," "Let's Research and Publish Together," multidisciplinary, interdisciplinary, and transdisciplinary work between faculty and students is the new academic university paradigm we currently have. Mktdescubre aims to make the results of research work in different areas of knowledge available to the academic, scientific, and business communities throughout the country.
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Third Edition - (July - December)
Vol. 1 No. 03 (2013)The mktDescubre magazine is a work of the Polytechnic School of Chimborazo, Faculty of Business Administration, School of Marketing, which allows to socialize applied scientific research works in the areas of administrative sciences, and those related to the world of business and related. We have strengthened the investigative axis of the teaching activity with the arrival of Prometeos (Daniel Barredo and Martín Oller), thanks to the support of the National Secretariat of Higher Education, Science, Technology and Innovation (SENESCYT), through the Prometeo project, the teachers of the faculty have reinforced their investigative activity, reflected in the elaboration of scientific articles that allow to transmit and generate knowledge in favor of the university community and society in general.
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Second Edition - (July - December)
Vol. 1 No. 02 (2012)More than an obligation, it is a responsibility to Ecuadorian society at large that the programs of the ESPOCH School of Business Administration constantly direct their research design. Action research allows for the identification of everyday problems and information needs of public, private, and NGO business organizations, with topics related to the context of local, regional, and national development, aimed at meeting the objectives of the National Plan for Good Living and the Law on the Popular and Solidarity Economy.
