Vol. 1 No. 4.E.E. (2026): Special Edition 2026 - IX Scientific Congress of Administrative and Financial Sciences – FADE 2025

Original articles

• Digital Marketing as a Positioning Tool: Strategic Proposal for Todo Infinity

  Evelyn Paulina Puga Costa, Consuelo Soledad Lagua Lagua, Marco Vinicio Salazar Tenelanda

  48 - 58

• Impact of Packaging Colors on Consumer Emotional Response “Monster Case”

  Pamela Chérrez_Huilcapi, Ricardo Erazo Ilbay

  82 - 89

• Financial education and economic sustainability among members of the potato-based agricultural producers cooperative

  Fausto Navarrete Chávez, Diane Gaibor Jiménez, Wilson Flores Cortez, Magdalena Santillán Coello

  30 - 37

• Analysis of the impact of music at points of sale for consumers of sports shoes with neuromarketing

  Ana Huilcarema_Benavides, Lénin Valverde_Sánchez, Gladys Telenchano_Toalombo, Willian Pilco_Mosquera

  90 - 99

• Corporate Social Responsibility and Sustainability in Sugarcane Production: Challenges for Small Producers in Ecuador

  Carol Ginger Núñez Rubio, José Luis Tenorio Almache , Peralta Carpio Faviola Lissette, Cinthia Gianela Núñez Rubio

  6 - 19

• Neuromarketing and consumer decision-making: a biometric study on the tasting of craft beers

  Fernanda Quilambaqui_Arévalo, Jorge Vasco_Vasco, Patricio Camacho_Gaibo, Jenny Basantes_Ávalos

  100 - 110

• Well-being Index (AMR) for Ecuador

  Mauro Andrade Romero, Felipe Andrade Montalvo, Raúl Andrade Merino

  69 - 81

• Exploring the Assets and Liabilities of Poverty in the Entrepreneurial Mindset: A Qualitative Study

  Olga Maritza Rodríguez-Ulcuango, Cristian Oswaldo Guerra-Flores

  59 - 68

• Stock Market Dynamics and Price Formation in Latin American Emerging Markets

  José Luis López Salazar, Freddy M. Armijos-Arcos, Jazmín Isabel García-Guerra

  38 - 47

• Consumer perceptions and preferences about artisanal blackberry wine: a qualitative study through focus group

  María Belén Bravo Avalos, María Fernanda Herrera Chico, José Luis López Salazar, Juan Carlos Pomaquero Yuquilema

  20 - 29