Analysis of the use of artificial intelligence in graphic design practice in Riobamba, Ecuador

Abstract

The present research analyzed the use of artificial intelligence in graphic design professionals in the city ofRiobamba, with a specific focus on the level of knowledge of the existing tools, how and in what phase of the designprocess they implement them, as well as the perception of the benefits, challenges and expectations about the useof these new technologies. The results will serve as a contribution to understanding the current AI landscape andreveal the perspectives, knowledge and practices of designers, which is important for the growth of the sector andadaptation to the new demands of the constantly changing labor market. The research was descriptive, qualitative-quantitative and transversal. The data was obtained through digital surveys, from a stratified random sample ofgraphic designers, considering different areas of specialization and professional  experience. The results  showed that  graphic  designers  in  the city  of Riobamba express a general positive perception regarding the use of AI intheir work, they are willing to incorporate it as a tool, considering it as an opportunity to improve the profession,however, there is a group resistant to its use, since they consider it as a threat, which may be due to lack ofknowledge, difficulty of access or lack of skills to use it.