Vol. 1 No. 22 (2023): Twenty-second Edition (July - December)
mktDESCUBRE is a peer-reviewed, open-access institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH) and the Faculty of Business Administration (FADE). The current editorial policy encourages authors to continue contributing scientific knowledge to each call for submissions for the benefit of open-access science. The December 2023 semiannual publication serves as a forum for debate on the practices and theoretical foundations that shape the field of business management and marketing management; its objective is to contribute to the growth and development of the academic, business, and scientific sectors.










