Third Edition - (July - December)

Abstract

The mktDescubre magazine is a work of the Polytechnic School of Chimborazo, Faculty of Business Administration, School of Marketing, which allows to socialize applied scientific research works in the areas of administrative sciences, and those related to the world of business and related. We have strengthened the investigative axis of the teaching activity with the arrival of Prometeos (Daniel Barredo and Martín Oller), thanks to the support of the National Secretariat of Higher Education, Science, Technology and Innovation (SENESCYT), through the Prometeo project, the teachers of the faculty have reinforced their investigative activity, reflected in the elaboration of scientific articles that allow to transmit and generate knowledge in favor of the university community and society in general.