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About the Journal

  • The publication of the mktDESCUBRE magazine is published semiannually in June and December.
  • mktDESCUBRE covers the thematic areas of: scientific review; on topics related to marketing management, educational social management, financial accounting management, business management, transportation management, educational technology management and artistic and cultural management, to generate immediate changes in favor of the growth and development of society in general. To extend communication possibilities to a broader group of the scientific community, mktDESCUBRE accepts and publishes articles in Spanish and English.

Announcements

ORCID Manual

2025-03-06

mktDESCUBRE develops a manual for creating ORCID codes.

ORCID is an international non-profit organization that provides a unique and persistent identifier for authors in the scientific and academic fields. This identifier allows for a researcher's profile on the ORCID platform (example http://orcid.org/0000Y0001Y6120Y4427), with data controlled at all times by the researcher, who decides what information is made public and what is kept with restricted access.

Guía ORCID

Read more about ORCID Manual

Current Issue

Vol. 1 No. 25 (2025): Twenty-fifth Edition (January - June)
View Vol. 1 No. 25 (2025): Twenty-fifth Edition (January - June)

The open-access, peer-reviewed institutional journal *mktDESCUBRE*, part of the Escuela Superior Politécnica de Chimborazo (ESPOCH), presents its June 2025 semiannual edition, published by the Faculty of Business Administration (FADE). This issue brings together national and international research in areas such as management, marketing, and business, addressing relevant topics such as the impact of color on fast-food brands in Machala, digital marketing in Ecuadorian universities, and human-centered business management in Peru. The articles have been written by authors with extensive knowledge in their fields, ensuring rigorous, truthful, and motivating research. The journal thanks open-access scientific dissemination portals and networks such as RERCIE, Latindex, REDIB, MIAR, LatinREV, DOAJ, among others, which have supported and positively evaluated the project since its inception in 2011. Technical improvements have been implemented to expand its presence in other databases. Finally, we recognize the efforts of the authors who successfully completed the peer review process, representing institutions such as the University of Cuenca, UPS, UTMACH, UNACH, SECAP, UNMSM, UEB, and ESPOCH itself, thus consolidating a scientific community committed to building a better future through science.

Revista Completa Pdf

Revista Completa Epub

Published: 2025-06-10

Original articles

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